NCAA Shop.com - your store for authentic North Carolina Tar Heels team merchandise. Tar Heels jerseys, shirts, jackets, hats, football helmets, collectibles, apparel, vintage gear, tees, memorabilia, women's gear, children's gear, clothing, watches, tailgating gear and more. Start shopping by choosing a Tar Heels product category below. Click here to view another NCAA team, or visit our home page for more product categories.